MADISON, Wis. (AP) — The University of Wisconsin System regents have approved a contract that makes Under Armour the exclusive athletic uniform and equipment supplier for UW-Madison for the next decade. The deal calls for Under Armour to supply $3.3 million in shoes, apparel and equipment to UW-Madison’s teams for free in the first year. The school would get $2.5 million worth of free gear in year two, increasing incrementally to $3 million in free gear by year 10. The company also would pay UW-Madison $4 million annually; $450,000 in annual licensing royalties; up to $500,000 to rebrand the school’s athletic facilities; and $150,000 for Under Armour retail space in the school’s clothing stores. The regents approved the contract on a unanimous voice vote with no discussion during a meeting Friday at UW-Madison.
